It’s kind of strange blowing your own horn, but I’m so excited to be at iOLAP that I just can’t help myself.

Let me introduce myself.  My name is Steven Crofts, the new Vice President of Marketing at iOLAP.  It’s a pretty cool deal as I get to oversee all aspects of the company’s day-to-day marketing, corporate communications, research, thought leadership, and media relations strategies. I have a solid background in marketing and executive management, with extensive experience in B2B technology. And luckily for me, I have spent a significant amount of my career in the Business Intelligence and Data Warehousing marketplace.

In 1996 I became the owner and CEO of the Data Warehousing Institute (TDWI), which I sold to 101communications (later 1105media). I continued with that organization for over five years with continued executive leadership over TDWI and other media divisions.  I have been a marketing executive for several technology companies and startups over the years, but there’s no technology market I enjoy as much as the data intelligence marketplace.