Now and then new technologies, ideas, and even buzzwords come along that fundamentally change the way people look at the IT game. When Amazon first released Amazon Web Services (AWS) it changed the game of cloud-based data centers by introducing pay-as-you-go pricing for servers and storage. By replacing large up-front capital infrastructure expenditures with much lower costs that people could scale as their businesses grew, Amazon grew their own business by fostering many more entrants into the e-commerce space that in many cases also turned to Amazon logistics and fulfillment services. That was a game changing moment that was definitely a win-win for all parties.